American Patriotism and Corporate Identity in Automobile Advertising: "What's Good for General Motors Is Good for the Country and Vice Versa?" - Mainzer Studien Zur Amerikanistik 72 (eBOOK)


American Patriotism and Corporate Identity in Automobile Advertising:
File Format:PDF
Publisher:Peter Lang AG
Uploaded:2019-03-14 00:00:00 (2019)
Pages:362
Format:Hardback
Weight:536 g
ISBN:9783631776940
Overview:American Patriotism and Corporate Identity in Automobile Advertising: "What's Good for General Motors Is Good for the Country and Vice Versa?" - Mainzer Studien Zur Amerikanistik 72 - The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental values represented by politics, business, and society. The author examines which textual and visual strategies GM uses in its image advertising to establish and maintain its patriotic American image. He argues that GM's advertising campaigns follow a patriotic leitmotif and are consistently in line with American core values, often generating new patriotic ideas.

This book is on page /0d46205a290e930c54bf2f3c279ac018/book/1603725644-9783631776940. It was written by the following authors: Markus Weik. Book American Patriotism and Corporate Identity in Automobile Advertising: "What's Good for General Motors Is Good for the Country and Vice Versa?" - Mainzer Studien Zur Amerikanistik 72, which can be read online, published by the company: Peter Lang AG. Other books on similar topics can be found in sections: Poetry, History, Drama, Criticism. The book was published on 2019-03-14 00:00:00. It has 362 pages and is published in Hardback format and weight 536 g. File for download American Patriotism and Corporate Identity in Automobile Advertising: "What's Good for General Motors Is Good for the Country and Vice Versa?" - Mainzer Studien Zur Amerikanistik 72 has PDF format and is called american-patriotism-and-corporate-identity-in-automobile-advertising-whats-good-for-general-motors-is-good-for-the-country-and-vice-versa-mainzer-studien-zur-amerikanistik-72.pdf. Other books you can download below. Our goptimiz.fr site is not responsible for the content of PDF files.


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